What is Brand Merchandising?
Brand merchandising refers to the process of creating and distributing branded merchandise as a marketing tool for a company. It involves the design, production, and distribution of products that bear a company’s logo, slogan, or other branding elements.
Brand merchandising can be used in a variety of contexts, such as at trade shows, events, and in-store promotions. It can also be used as a way to reward customers for their loyalty or to incentivize them to make a purchase.
It allows companies to extend their brand beyond their core products or services and create a stronger connection with their customers.
